MamaMind
MamaMind
MamaMind
MamaMind
MamaMind
MamaMind
MamaMind
MamaMind
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
End-to-end app for postpartum moms
Role: UX, UI Designer
Time: 10 days
Tools: Figma
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Project Overview
MamaMind is a comprehensive health and wellness app designed specifically for women in the postpartum period. Focused on supporting the mental, physical, and emotional well-being of new mothers, MamaMind offers a platform for users to easily track their health symptoms, access resources for self-care, and connect with a community of support. This innovative app addresses a common issue faced by new mothers, providing much-needed attention and resources to help them navigate this significant phase in their lives.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Background
During this project, my team, consisting of Rafaela D., Laura H., Raquel S., and I, was given the challenge of designing a new mobile or web app aimed at addressing a specific wellness-related problem. Our objective was to create a platform that not only allowed users to track their progress, but also motivated them to lead healthier lifestyles. After careful consideration, we chose to hone in on women’s health, specifically focusing on the mental and physical challenges surrounding reproductive health.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Empathize
SECONDARY RESEARCH
To better understand the problem we aimed to address and to identify our target user, we began by conducting secondary research. Our exploration led us to discover a wide range of reproductive health issues, but the ones that resonated strongly with us were the problems surrounding pregnancy, postpartum and cervical health.
Our initial findings showed us that there was:
a lack of knowledge about the potential symptoms that women could experience during pregnancy
a lack of support during the postpartum period
a lack of knowledge about cervical cancer, which many women are tested for for the first time during pregnancy.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Define & Ideate
PROBLEM STATEMENT
Now that we had an understanding of who our target user was, we needed to define our problem statement:
New moms need to find a way to take care of themselves postpartum because they aren’t in the best emotional or physical state due to pain and lack of support.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
Prototype & Testing
MID-FIDELITY DESIGNS
From our sketches, we created the first version of our mid-fidelity prototype.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
UI Design
After making the revisions to our designs, we were ready to decide how we wanted to convey MamaMind’s brand visually. We wanted to make sure that this reflected the app’s brand attributes: Empowerment, Support, Community and Self-care.
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
COMPETITIVE ANALYSIS
We then analyzed several existing wellness apps in this area to identify strengths and areas of improvement. What we learned was that:
Most apps did not provide AI assistance
There were no existing apps that focused on postpartum mental or emotional health
There was not much information about gynaecological health
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER SURVEYS AND INTERVIEWS
Once we knew that we wanted to focus on these topics, we decided to conduct a user survey in order to learn more about women’s real experiences. Our survey respondents were women who had gone through pregnancy and given birth within the past 2 years. The survey results were insightful, and some were surprising.
While we initially thought that women were not informed about the potential side effects experienced during pregnancy, the results showed us that the majority did have prior knowledge of these side effects.
Most women did not seek any help regarding their psychological health during the postpartum period.
Most women did not know what the symptoms were of cervical cancer, or even what the right test to take was to detect it.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
USER PERSONA
After analyzing the data, we developed a User Persona named Sophia, a first-time mom, to represent the user that we would be designing for.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
IDEATION
We then moved on to brainstorming potential solutions for our problem employing the crazy 8s method. We each put forward our ideas and then voted on the features we could potentially design for our app. Using a prioritization matrix for feature prioritization, we decided what the main features would be and which ones we didn’t think were necessary to have. We decided to focus on a postpartum symptom tracker and journal, the possibility for users to book an in-app consultation with a specialist, a community where mothers could connect with each other, and a library with postpartum-related educational content.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
LOW FIDELITY SKETCHES
With our solutions and user flows established, we were ready to create our low fidelity diagrams, detailing these solutions.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
USABILITY AND CONCEPT TESTING
Subsequently, we engaged in usability and concept testing with members of our target demographic. While the results were largely positive, there were certain areas where users encountered challenges necessitating improvements. For instance, in the Consultation section, users found it difficult to discern the specialization of the doctors listed. Furthermore, in the Tracker section, users were confused by the inclusion of community recommendations that did not appear relevant. Additionally, users suggested a more sensitively named alternative to “Tracker” in order to better address the postpartum topic. Taking this feedback into consideration, we made the necessary adjustments prior to progressing to the UI design phase.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
MOODBOARD
We created a mood board that we felt represented and exemplified MamaMind’s brand attributes. From there, we extracted the colors that we would eventually use to design the UI.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
STYLE TILE
Once we had an idea of the colors we wanted to use, we focused on creating a style tile that would illustrate MamaMind’s visual identity. We chose a typography that we felt was warm and inviting and brand colors that were feminine yet vibrant.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Final Prototype
Using our revised mid-fidelity wireframes and UI branding, we moved on to create our final high-fidelity prototype. You can view our finalized prototype here.
Conclusion & Takeaways
I am incredibly proud of the work and dedication my team and I put into this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Conclusion & Takeaways
I am immensely proud of the effort and commitment my team and I have dedicated to this project. Not only were we able to successfully create a comprehensive application design, but we also shed light on a significant issue faced by many women that often goes unnoticed. Despite encountering challenges such as finding appropriate users for our research due to our specific target market, and navigating the use of language that respects the sensitive nature of the postpartum topic in our app designs, speaking directly to real users in our demographic greatly contributed to our understanding and enabled us to incorporate their needs into our designs.
Read Next…
Read Next…
Read Next…
Read Next…
Read Next…
Read Next…
Read Next…
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
After finalizing our solutions, we proceeded to outline user flows that detail the steps users would take to accomplish their goals within the app. The first user flow demonstrates the process of tracking and analyzing symptoms, leading to options for booking a consultation with a specialist or accessing relevant content in the library. The second user flow illustrates how users can search for and join communities to participate in discussions with other users.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
During this phase, we also settled on a potential name for our app: MamaMind. We chose this name because we believe it encapsulates our goal of prioritizing the mental, physical and emotional well-being of new mothers during such a vulnerable time in their lives.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
After gaining valuable insights, we realized the need for a more thorough analysis of the results. This led us to conduct user interviews to gather qualitative data. Through these interviews, we uncovered more in depth the challenges that women face in receiving support, both physically and emotionally, during the postpartum period. This revelation prompted us to focus our app on addressing this specific issue.
Read Next…
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
Enverus
A feature redesign for a data visualization app to help users stay informed about key updates.
